Brand Equity Reference List

• Berry, Leonard L. “Cultivating Service Brand Equity.”Journal of the Academy of Marketing Science 28, no. 1 (December 2000): 128–37. doi:10.1177/0092070300281012.

• Lisa Wood. “Brands and Brand Equity: Definition and Management.”Management Decision 38, no. 9 (November 1, 2000): 662–69. doi:10.1108/00251740010379100.

• Maha Mourad, Christine Ennew, and Wael Kortam. “Brand Equity in Higher Education.” Marketing Intelligence & Planning29, no. 4 (June 21, 2011): 403–20. doi:10.1108/02634501111138563.